A Bold Move in Blockchain Gaming
Uniswap Labs found itself in the news recently as the new acquirer of ‘Crypto: The Game(CTG),’ one of the hottest decentralized survival games.
It’s seen as a significant move toward entering the blockchain gaming market and cementing the commitment to making on-chain experiences more and more interesting.
It was officially announced on the CTG X page
Excited to share that CTG has been acquired by @Uniswap 🎉
— Crypto: The Game (@cryptothegame_) June 10, 2024
We're forever grateful to our players and the entire CTG community.
We now have the full force of Uniswap Labs behind us, and we're going to use it to make S3 the best one yet.
pic.twitter.com/vZc2OJzZ8w
CTG 's Show-Stopping' Results in Season Two
Crypto The Game is a massive crypto survival game where many play, but only one will win.
In season two the game racked in incredible figures where every 800-spot sold out to new contestants in a crazy 13 minutes.
Due to the immense attached value of the game for both crypto natives and newcomers, Uniswap Labs announced the acquisition on Monday.
Partnership with the Founders of CTG
Mary-Catherine Lader, COO of Uniswap Labs, shared her excitement about the acquisition.
“We’ve seen CTG generate a ton of excitement, and Uniswap is focused on making on-chain experiences more human and fun,” she said.
The deal involves cash, tokens, and some equity as well, the amount of which has not been disclosed.
CTG founders Dylan Abruscato, Tyler Cagle, and Bryan Lee will join the Uniswap team.
They are already working on season three and exploring new interactive crypto experiences. This means that it will not be a promotional platform for Uniswap’s wallet or exchange.
Furthermore, CTG co-founder Dylan Abruscato shared the enthusiasm and happiness of support from Uniswap Labs.
“Now we have the full force of Uniswap Labs behind us, we think that’s going to help us make season three the best one yet,” he said.
The Coming Together of Gamers and Crypto Natives
Inspired by popular TV shows like Survivor and Squid Game, CTG’s first two seasons saw players purchasing 0.1 Ethereum (ETH) to become part of one of ten tribes of 80 players.
Over a span of ten days, the participants were subjected to daily challenges, voted each other out, and engaged in gameplay to claim a grand prize.
Season one of CTG the game offered a prize pool of $150,000, while the second season’s prize went up to $250,000.
As part of the deal, the CTG team will work alongside Uniswap Labs to develop their game’s third season, which has already garnered attention in the crypto and gaming space
Sponsorship and Insights via Uniswap Labs
Previously Uniswap Labs entered as a sponsor for one of the challenges in season two, where it collaborated with Adidas and Wormhole. Also this sponsorship availed the opportunity of insight into CTG that it could deliver new users into crypto.
According to Fortune Magazine, CTG is a fanatical Favorite of the crypto community, such that fanfare follows every move the platform makes on all platforms.
Moreover, the average follower of CTG is varied and includes crypto Twitter fans, venture capitalists, founders, and people of influence, for instance, 3LAU and Bored Elon.
What is even more intriguing is the fact that 10-15% of the audience is made up of first-time crypto users, which is the catalyst to onboard new users into the DeFi space.
Eyeball Numbers
Crypto The Game (CTG) reported about 50,000 unique visitors to the website during the gameplay period of ten days.
According to Abruscato, the game was described as a “24/7 crypto reality show” with drama and the favourites of the fans, an Internet show in the eyes of the crypto world.
UNI (Uniswap Labs) saw its price rise 4.5% on the news of the acquisition to $10.29. Additionally, the token spiked 7% over the last week and is up 45% over the past month.
In Conclusion
This Acquisition showcases UNI (Uniswap`s) strategic entry into blockchain gaming that brings about promises of more developments and interactive crypto experiences for its users.
Season three of CTG will promise a greater crypto-experience engagement.
